Our Story

40 Years of Expertise

For over 40 years, our passion has been simple: to find, preserve, and share beautiful handmade rugs that bring warmth, character, and history into Australian homes.

What began decades ago has grown into a deep understanding of handmade rugs — from the materials and traditional weaving techniques to the unique character, age, origin, and craftsmanship that make every piece different.

At Persian Loom Rugs, we believe a handmade rug is more than something that sits on the floor. It is a piece of craftsmanship, culture, and history. Every rug has its own story, from the hands that created it to the home it eventually becomes part of.

A Lifetime Around Rugs

Over the years, we have developed our knowledge through years of sourcing, handling, restoring, cleaning, repairing, and living with handmade rugs.

This experience has taught us what to look for — the quality of the wool, the way a rug has been woven, the details within its design, the condition of its fibres, and the small characteristics that reveal the story behind each piece.

We take the time to understand every rug before it reaches our collection, because we believe our customers deserve to know that the piece they are bringing home has been carefully selected.

More Than a Rug

Our collection brings together handmade rugs with different origins, styles, colours, patterns, ages, and characters. No two handmade rugs are exactly alike, and that individuality is part of what makes them so special.

Some pieces are bold and full of character. Others are subtle, timeless, and effortlessly elegant. Some carry decades of history, while others are newly created using traditional techniques passed down through generations.

Whatever the piece, our goal remains the same: to connect people with rugs that they will love, live with, and hopefully pass on for generations.

Our Expertise, Your Confidence

Buying a handmade rug can feel overwhelming. There are different materials, weaving techniques, origins, sizes, ages, and styles to consider.

That is where our experience helps.

Whether you are looking for a statement piece for your living room, something timeless for your bedroom, or a unique rug to complete your space, our team is here to help you understand your options and choose with confidence.

We are happy to provide detailed photographs, videos, measurements, colour guidance, styling advice, and information about each rug wherever available.

The Journey Continues

After 40 years, our appreciation for handmade rugs has only grown.

We are proud to continue working with these remarkable pieces and sharing them with people who appreciate their beauty, craftsmanship, and individuality.

A rug can become part of the everyday moments of a home — family gatherings, quiet mornings, celebrations, and memories made over many years.

That is what makes what we do so meaningful.

We don't simply sell rugs. We help people find pieces they can live with, love, and pass down for generations.

Persian Loom Rugs

40 Years of Expertise. A Lifetime of Handmade Rugs.